Essays
All essays
All essays by JME Maxwell on running consulting firms, selling them, and putting AI into the work. Sorted by date.
11 JUN 2026The form was never the product
My free business valuation calculator has two front doors: a web page for you, an MCP tool for your AI. The second door is the point.
05 JUN 2026Five things Avaanz did that were a bit unique
We never had an office, and that was the least of it.
13 MAY 2026California Sober in the consulting business
Why I drink with clients, even if I'd rather stay sober-ish.
07 MAR 2026Half our team thinks AI is unethical. The other half can't stop using it.
I asked my team how they feel about AI - An internal survey of a consulting firm.
28 FEB 2026Utilization is useful until you manage it
Goodhart's Law for consulting. I was the problem for years.
- WE DODGED A BULLET IN FEBRUARY26 FEB 2026
We dodged a bullet in February
- THE RISKS OF NOT USING AI26 FEB 2026
The risks of not using AI